For the rebranding of IMELDÁ, we went through several rounds of font-exploration. We landed on an (almost) sans serif font that had flairs and accents that provided luxurious personality.

In addition to the logo creation, I also developed a color palette for digital and print use. The colors were meant to create dynamic book covers that the customers select. I refined the pages of the inside of the book as well, in order to allow for easy customization. Finally, I developed a typography hierarchy for the brand to use both on print and online.